Kim Bum transforms himself into a barista, showing off his chic, glowing appearance
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Kim Bum, a popular Korean actor, has attracted much attention by transforming himself into a barista with a soft, sweet smile who smacks of the scent of freshly brewed coffee.
He released the photos of his, in which dressed in a white shirt and a black suit, he looks a romantic, soft but charismatic barista.
That turned out to be the advertising photos for Café Ringpang Doughnuts taken on June 23. Besides the romantic barista, Kim also presented himself as a chic gentleman who enjoys a cup of coffee wearing a superb suit and a necktie to match. His sweet smiles accentuated his charismatic appeals.
An interested person of the café says, “Kim’s romantic and chic images are right for the modern but vintage décor of Café Rangpang shops. I believe that his friendly image will surely appeal to young customers in their twenties and thirties.”
Café Rangpang has recently carried out a series of aggressive star marketing strategies in partnership with King Kong Entertainment, Kim’s agency. Thanks to the strategy, Café Ranpang successfully transformed itself into a fabulous café from just a doughnut producer.
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