The Korean Business Research Institute has announced this month’s brand reputation rankings for male advertisement models!  in  News

Back by:  asian  on  March 30, 2019 12:17 AM

The Korean Business Research Institute has announced this month’s brand reputation rankings for male advertisement models!

Male advertising model brand data were analyzed in March 2019, followed by Big Data analysis, followed by the top 2 share, Baek Jong-won, and the third best-selling.


The Korea Reputation Research Institute analyzed 14,435,486 brand data of 50 male brand models from February 28, 2019 to March 29, 2019 to communicate with consumers' brand participation. And the amount of diffusion was measured. In January of 2019, the number of men 's advertising model 50 brands Big data 23,601,929, compared with 38.84% decreased.

Brand reputation index is an index that classifies brand value data, communication value, media value, and social value and weights by extracting brand big data and conducting consumer behavior analysis. In the brand reputation analysis, the brand reputation index was analyzed by the participation index which affects the brand, the communication index influenced by the consumer, and the community index measured by the diffusion amount of the brand.


In March, 2019, the male advertising model ranked 30th in the brand reputation. Sharing, Baek Jong-won, Park Bo-gum, Son Heung-min, Lee Byung-hun, Gang Daniel, Air - Conditions, chaeun Wu, Shin, Jun Hyun-Moo, Y., Lee Seung Gi, Kook, Kang, Ishikawa frozen, gimminjae, Park Seo-joon, Bin, Shim Hyung-tak was followed.


1, and the shared brand index was 136,447, the communication index was 564,866, the community index was 611,086, and the brand reputation index was analyzed as 1,312,399 . In January 2019 advertising model Brand Reputation Index 508 136 more than 158.28 Rose%.


2, and Baek Jong - won brand was analyzed as brand participation index of 140,419 communication index 369,323 community index 275,472 and brand reputation index 785,214 . In January 2019 advertising model Brand Reputation Index 2257752 dropped 65.22 percent had more.


Third, the Park Soul sword brand was analyzed as the brand reputation index 684,332 with the participation index 80,922 communication index 318,961 community index 284,449 . In January 2019 advertising model Brand Reputation Index 1,068,879 than 35.98 fell percent

Korea Corporate Reputation Institute guchanghwan director of "March 2019 Man advertising model, brand reputation analysis, recorded the No. 1 share brand in January 2019 50 people Brand Big Data men advertising model 23601929 Comparing dogs fell 38.84% In detail, brand consumption fell 46.18%, brand communication fell 31.80%, and brand spreads decreased 41.61%. "

"Men's advertising model The shared advertising brand, which ranked first in the brand reputation in March of 2019, was high in" love "," liking "and" cool "in link analysis, and" terra, ilum, canoe "in keyword analysis. Positive rate of analysis was analyzed as positive rate of 72.01%, "Big data analysis.


The Korea Corporate reputation research institute is analyzing the brand big data to understand the change in brand reputation. In March, 2019, male advertising model brand reputation analysis showed that the brand reputation analysis showed that brand reputation analysis was more effective than brand advertising . Kim, Jong - min, Jong - gook, Jong - seok, Jong - seok, Jong - seon, Jong - su, , And the brand big data were analyzed for the two models , Jo In - sung, Jeong Hae - in, Kim Hee - chul, Yoon Gyun - sang, Daniel Henney, Jo Se - ho and Kang Dong Won . 

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